Ashleigh Plumptre Foundation Values
Trust is Earned in the Small Things
Vulnerability is Our Greatest Strength
Hobbies are Training Grounds for Life
We believe trust isn't a grand gesture; it’s a feeling grown through consistency. We show up, we keep our word, and we build the kind of honest relationships that can weather any storm.
Hobbies are Training Grounds for Life
Vulnerability is Our Greatest Strength
Hobbies are Training Grounds for Life
To us, a hobby is never "just a hobby." Whether on the pitch or in the studio, these are the arenas where character is tested, courage is found, and deep, lasting connections are forged.
Vulnerability is Our Greatest Strength
Vulnerability is Our Greatest Strength
Vulnerability is Our Greatest Strength
Young people don't just need coaches; they need to be seen as whole humans. We trade performance-pressure for authentic support, knowing that when a person feels safe enough to be vulnerable, they become unstoppable.
Case Study: Put a Foot in Africa
Put A Foot In Africa: Where Sport Meets Safety and Purpose.
We are incredibly proud to celebrate the success of the first Put A Foot In Africa initiative. This wasn’t just about sport; it was about honoring local identity and providing resources to those who are often overlooked.
The Impact at a Glance:
- Elite Excellence: Players trained under world-class leadership from Al-Ittihad, bridging the gap between grassroots talent and professional standards.
- Safety & Advocacy: In partnership with Mission 89, we integrated essential education to protect our athletes from exploitation and trafficking.
- Global Resonance: Our mission sparked a conversation across the globe, engaging over 40,000 supporters on Instagram and 6,000 professionals on LinkedIn.
Seeing the faces of these girls as they realized their own potential was a poignant reminder: a vision becomes reality only when purpose-driven organizations choose to invest in the future of African talent.
Campaign Deep Dive on Instagram: Ashleigh Plumptre OON
Ashleigh’s involvement in the Put A Foot In Africa Project drove significant meaningful interaction across 7 dedicated posts.
- Total Community Love: 5,142 Likes & 323 Comments.
- Engagement Snapshot: Each post averaged 648 likes, showing a high level of consistency in content quality.
- Visibility: According to Iris AI, we achieved a total reach of 40,990 proving that Ashleigh’s advocacy is getting the project in front of the right eyes.
- Direct Interaction: An average of 28 comments per post indicates a highly active dialogue between Ashleigh and her supporters regarding the initiative.
Advocacy in Action: LinkedIn Results
We’ve analyzed the data from Ashleigh Plumptre’s LinkedIn activity regarding the Put A Foot In Africa project. The results highlight a high level of professional resonance:
- Massive Awareness: 10,548 Impressions reaching 6,111 professionals were reached through just 8 posts.
- Community Dialogue: 37 thoughtful comments and 301 likes show a strong alignment with Ashleigh’s network and the project's mission.
- Viral Amplification: The 22 reshares played a crucial role in the 873 people average reach per post, allowing the project's message to break out of immediate circles and into the wider industry.